Since December 17, the company has been introducing itself with a renewed identity, focused on improving its operational capacity, incorporating state-of-the-art technology and with a strategic focus on agricultural diversification.
According to Pablo Cianci, Agroganadera del NOA CEO, “This new corporate name marks a change of name and also an evolution in the way we manage our agribusiness, with a greater incorporation of technology and a strong commitment to local economic development and competitiveness in an ever-changing market.”
With over 85,000 productive hectares, Agroganadera del NOA has achieved a perfect balance between livestock farming and agriculture. 54% of the area is used for livestock farming, which includes two operating feedlots, while the remaining 46% is destined for agriculture. This strategy ensures sustainable diversification, strengthening the business model and positioning the company as a leader in the agricultural market in northwestern Argentina.
Synergies and Strengthening in the Agricultural Sector
The new organization seeks to generate synergies in the administrative, financial, tax and structural areas to ensure a stronger position in the agricultural sector. Agroganadera del NOA will promote operational efficiency, technological innovation in the field and the strengthening of the brand, consolidating its commitment to sustainable development and competitiveness.
Commitment to Innovation and Sustainability
With Agroganadera del NOA, Grupo Lucci takes a firm step into the future, reinforcing its commitment to innovation, efficiency and sustainable development in the region. This is a milestone both for the company and for the agricultural sector in northwestern Argentina, which continues strengthening its ability to compete and lead in national and international markets.
Isologotype: Connection with the Land and Sustainability
Agroganadera del NOA’s new isologotype reflects the link with sustainable production in the region, highlighting its commitment to the land and the care for nature. “This isologotype visually represents our connection to the land and our sustainable practices, reinforcing our positioning as leaders in responsible agricultural production in northwestern Argentina,” said Pablo Cianci.
About Agroganadera del NOA
Agroganadera del NOA has 15 establishments and a diversified production capacity that includes both agriculture and livestock farming. In its agricultural unit, it grows corn, soybeans, wheat, different varieties of pulses, other oilseeds and cotton. On the other hand, in terms of livestock farming, it specializes in the production of high-quality beef, including breeding, rearing, intensive fattening and herd processes. The company positions itself as a reliable supplier in both the domestic and international markets.
Agroganadera del NOA’s Product Portfolio
- Cereals and grains: production and commercialization of agricultural products, including commodities and specialty crops. We combine innovation and technology, guaranteeing traceability and certified processes
- Beef: production of high-quality beef, known for its flavor and texture, which is commercialized both in the domestic and foreign markets.
With its strategic vision and innovative approach, Agroganadera del NOA positions itself as a key leader in agriculture and livestock farming in the region, contributing to the economic and sustainable development in northwestern Argentina.
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